Privacy at Autorrive

Privacy and analytics

Updated October 3, 2026

Autorrive uses information you provide to operate vehicle search, saved searches, accounts, and inquiries. Those features also work if you turn off shopper analytics.

First-party shopper analytics

Autorrive measures pages and vehicles viewed, searches and filters used, button and link clicks, and campaign information such as source tags or ad click identifiers. A first-party browser identifier can connect visits for up to 30 days. These analytics run by default when you use the public marketplace or dealer information pages. You can turn them off below at any time. We use this information to improve search and understand which campaigns bring shoppers to the site. When available, we estimate visitors' country, region, and city from the network address on our server and include that approximate area in analytics. If you choose approximate-area distance search, an approximate city centroid may also be used during that request to order matching vehicles by distance. We do not ask the browser for precise location, and these estimates can be inaccurate. Names, contact details, messages, and the text entered in inquiry forms are not sent as shopper analytics events.

Shopper analytics events and their visit identifiers expire after 30 days. A browser setting remembers your choice for up to one year. The setting applies to this browser across autorrive.com and b2b.autorrive.com; you can change it below. Autorrive honors Global Privacy Control and Do Not Track signals by keeping shopper analytics off.

Approximate area data uses the DB-IP City Lite IP geolocation database on our server. We retain the area in analytics for up to 30 days, not a precise position or the IP address as an analytics field.

Advertising measurement

When Meta advertising measurement is enabled and your analytics choice permits it, Autorrive shares public page views, vehicle views, searches, saved vehicles, contact actions, and successful inquiries with Meta through the Meta Pixel and Conversions API. Meta browser identifiers may remain for up to 90 days. Matching information may include advertising click and browser identifiers, an anonymous visit identifier, your network address and browser information, and SHA-256 hashed contact details supplied with an inquiry. Hashing supports matching and does not make this information anonymous. These signals help measure and improve advertising. Inquiry notes, trade details, credit ratings, and financing amounts are excluded.

The choice below also controls this advertising measurement. Global Privacy Control and Do Not Track disable it. Information waiting for delivery to Meta is removed from the delivery queue after successful delivery or within one day; Meta handles received information under its own privacy policy. Turning this setting off prevents new collection and cancels deliveries still pending for this visit; it does not retract information already delivered.

Information needed for the site

Account sign-in, saved search choices, inquiry delivery, security, and ordinary server traffic logs are separate from the shopper analytics setting. If you save a search, we use those choices to show relevant vehicles in your account, even when shopper analytics are off. Inquiry details are used to handle the request you submit.

Questions

For questions about this page or to request help with your information, email christopher@autorrive.com.